The football we want, the game we need! These eight words will form the spine of WFS LIVE’s opening day, as WFS and Common Goal team up to invite football’s stakeholders and decision makers to reimagine the industry over the next decade. Driven by the ambition of maximising football’s positive impact on society, all day one panels will set out to provide an answer to a question crucial to the sport’s future: How can we embed purpose at the heart of the game?

A month ahead of the event, we talked to Common Goal co-founder Jürgen Griesbeck to know more about how the WFS LIVE programme is being shaped, the key topics that will be addressed, and the specific goals that we’re aiming to achieve as we look to turn discussion into action and instigate a turning point for the industry.